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Picture perfect: tips for wedding makeup

Both formal and unposed, these are photos you will treasure for years to come. You want to make sure you look great in every single one. You’ve probably found the perfect dress, shoes and jewelry, but what about your makeup?

It’s a good idea to think about it, and do some experimenting before the day of the wedding. “You want your look to be soft and natural,” says Paula Pennypacker, owner of Just for Redheads, a company specializing in beauty products designed for auburn-hued clients.

“You want to enhance your features, and highlight your own natural beauty.” Here are some tips on perfect wedding makeup from the experts at Just for Redheads.

• Less is more when it comes to wedding day makeup; use enough to emphasize your best features, but don’t overdo it. Pennypacker advises brides: “Your makeup should be a little darker for photography, but keep the natural look.”

• Use flattering neutrals to highlight your eyes. Choose a mascara color that fits your coloring. This is a special challenge for redheads since most mascaras are too dark. Many brides will also want to wear a waterproof mascara just in case there are tears sometime during the day.

• Try mixing your foundation with moisturizer for the sheerest, most natural coverage.

• Add just enough concealer to even out spots and redness. Those with fair complexions, especially redheads, often have a problem with ruddiness.

• Apply lip color using a lip brush, then outline with a lip pencil in a complementary color. Don’t use a darker liner; it will look harsh and unnatural in pictures.

• Add powder to avoid shine; use a yellow or honey-toned product, not a translucent one. Translucent powder is not invisible, and can actually drain the color from your face and look masklike in flash prints. Also, avoid powders with glittery or pearlized finishes — a matte finish will last longer and photograph better. For black-and-white photos, concentrate on definition:

• Line eyes and lips carefully.

• Dark shades of lipstick and liner tend to look even darker in black and white -- use a lighter shade than usual.

• Apply blush evenly and select a shade that’s close to your natural skin tone -- the camera will exaggerate bright tones.

Just for Redheads offers a complete line of natural-looking beauty products designed specifically for redheads including cosmetics, hair, nail and skin care products. For more information, call 800-830-8240 or visit justforredheads.com.

- Courtesy of ARA Content

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