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Make the most of networking

Attending networking functions can enhance your business production for 2009. Many have told me networking events do not work for them because they get nervous at the thought of attending them. Even extroverts have told me they are not always sure how to act while attending.

Start by setting a goal for the number of people you want to meet. If there is an available list of who will be attending, review it and pick three to five people you want to speak and exchange business cards with.

Act like a host, not a guest. A host does things; a guest relaxes. You will waste time if you act like a guest. A networking function is not a night out for drinks and food. You are there to look to make business contacts. Listen twice as much as you speak when speaking with business professionals.

Manage your time and do not get caught up with talking too much or lingering with each person you meet. Meet the number of people you set out to meet. If you meet someone of interest or who could complement your business, get his card and call to make an appointment at a later date.

Write notes on the business cards you collect, so bring a pen. Those notes will be helpful later in remembering and assessing the people you have met and why or how they are important for future business.

So How’s Business regarding making networking events positive and profitable? With the right approach, you can use these events to build resources and contacts to help you make your business successful. Networking is a powerful tool if done correctly. I always learn new things when I attend networking events. You must also remember to follow up. Drop an e−mail or a phone call to the people you made connections with whom you think are solid business associates.

Reach Joe Palumbo at 516−248−0256 or

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