Big boro malls strike it rich on

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Crowds were big at the Queens Center Mall and the new Rego Center on Black Friday, but the Shops at Atlas Park and Austin Street in Forest Hills drew far fewer shoppers.

The tension that lurks beneath Black Friday shopping came to a head in the early afternoon at the Queens Center Mall at 90-15 Queens Blvd. in Elmhurst. Two women came to blows in the checkout line of The Children’s Place, a children’s clothing store in the mall.

One of the women involved in the altercation, who would not give her name, said she and the other woman were in line when she moved the other woman’s bags with her foot. The other woman allegedly accused her of kicking the bags and the women began to fight.

“She punched my face, and then I scratched her face,” the woman said.

Western Queens’ busiest and most profitable mall, at 90-15 Queens Blvd., opened at on Black Friday, which is the official kickoff of the holiday shopping season.

The crowds and long lines were indicative of many shopping centers across the country. The National Retail Federation said shoppers around the country spent an average of $365.34, up more than 6 percent from last year’s $343.31 over the long weekend.

Some shoppers, like 18-year-old Richmond Hill resident Dwayne Persaud, had been at the mall since midnight.

“I’ve been doing this since I was 8,” he said of the Black Friday tradition. He said he planned to leave at noon.

Bayside resident Sonia Sawlani, 19, came with two of her relatives at 5 a.m. and planned to stay until noon.

“I just came for the fun of it,” she said, adding she had spent more than $400 around 10:30 a.m.

Gail Barnes, store manager of Perfumania in the mall, said she attributed her store’s Black Friday discounts to the success of the day.

“Money’s a little tight, so everybody wants a deal,” Barnes said.

Barely a mile away, the Rego Center at Junction Boulevard and 62nd Drive celebrated its first Black Friday, which many store managers at the various shops said was better than they expected.

“People are happy to find us,” said Adam Self, manager of the Costco at Rego Center.

Things were not going as well at the Shops at Atlas Park at 80-00 Cooper Ave. in Glendale. Unlike the packed Queens Center and Rego Center, the pathways around the Shops remained sparse.

“We’re not as busy as we hope to be,” said Nahid Ahmed, owner of the new Subway at the Shops.

But she said her own business, which was giving out coupons for free subs, was doing well. As the first business to open in the Shops in two years, she said she hoped this was an indication of a turnaround.

Laura Fraraccio, sales manager at the Borders at the Shops, also said her business had good sales.

“I think we’re doing pretty much the same as last year,” she said, adding that last year there were also more stores.

Sales were also slow in Forest Hills, where the small boutiques and speciality shops that characterize the neighborhood missed out on the spending spree.

“This year isn’t good at all,” said Vida Malekan, owner of Chez Moi, at 71-47 Austin St. “The shoppers all go to department stores.”

But many bargain hunters walking the streets said the lack of rabid Black Friday shoppers was exactly the reason they came.

“I hate crowds,” said resident Frank Stocks. “I love it here. It’s a cozy, hometown environment.”

Reporter Joe Anuta contributed to this story.

Reach reporter Rebecca Henely by e-mail at or by phone at 718-260-4564.

Updated 6:05 pm, October 10, 2011
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