Mayor’s sugar drink ban impractical

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America’s obesity crisis demands our full attention. This epidemic is affecting our way of life, making us less healthy and less productive. The good news is that we have the power to make a real difference in the years ahead. By working together — communities, nonprofits, business and government — we can solve this crisis by empowering New Yorkers and other Americans to make balanced and healthier lifestyle choices.

Unfortunately, the recent proposal by Mayor Michael Bloomberg and the city Department of Health to ban the sale of sugar-sweetened beverages more than 16 ounces fails to advance this public prerogative. It does not educate people on the need for balanced nutrition and physical activity.

Too many of us spend our days sitting at desks, watching TV and driving cars. According to studies by the U.S. Centers for Disease Control and Prevention, every night young people spend an average of three hours watching TV and another three playing video games or on a computer.

This at a time when the city has cut physical education in schools, defunded after-school programs and limited access to public parks.

Our efforts should be targeted at addressing this issue through continuous public education campaigns and community programs that encourage physical activity and a balanced diet. Empowering individuals to make the right choices for themselves and their families is the game changer.

You cannot legislate personal food choices, but you can help stimulate public awareness. By engaging in public and private partnerships and investing in citywide programs, we can educate everyone about what they need to do to achieve health and wellness during their lives.

Jose Calderon

Interim President

Hispanic Federation


Updated 1:51 pm, July 3, 2012
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Reader feedback

Sandra Zinka from Queens says:
I think the older Bloomberg gets the closer is senility is seen.

Bloomberg is wrong and he knows it. It is illegal to try to regulation what consumers can or cannot purchase.

Bloomberg need to promote education, show examples of what can happen on those big add screens throughout the city, instead of advertising garbage. Advertise the dangers on shows that children watches.

Bloomberg do the right thing.
Promote education, Use the power of advertising on billboards, Show children fighting obesity with the help of parents who are willing to show others the dangers that sugar drinks can cause if taken in excess.

Bloomberg do the right thing. put your money where your mouth is.
July 18, 2012, 11:16 am
sam from Queens says:
Promote education:

Bloomberg can put money to good use by advertising the effects of excess sugar drinks on those big billboards in time square and on highways.

Bloomberg can promote commercials that promotes sugar drinks working with companies to show the effect it has on kids obesity.

Bloomberg should be proactive examples that kids can see. Such as a day in Central Park that promotes the well being of children. A Children's day where children can talk to each other about obesity.
July 18, 2012, 11:26 am

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